As the client, you are closely involved in each step of our animation process. In fact, we don’t move forward to the next phase until you sign off on the previous one.
These step-by-step processes ensure that we are all on the same page right from the get-go, that there are no surprises along the way, and that you’re happy with the final product. Here’s a brief summary of what you can expect from start to finish when you work with Studio Hippo.
1. Concept Development
You have an idea or a story you want to tell, and we want to work with you to bring your vision to life. We take a thoughtful, specific, and innovative approach to conceptualize your ideas and examine how to best reach your target audience. In this initial stage, we also discuss deadlines and budgets and narrow down the overall scope of the project.
2. Script Writing
You know your product or business better than anyone, so we work closely with you to sharpen the message you wish to deliver to your audience. We create a 2-column script, clearly laying out the dialogue and visuals of each scene. At this point, you can start to imagine how the video will look and sound.
3. Style Frames
Keeping your branding in mind, we begin to define the precise look and style of the illustration and animation. We provide a few mock scenes so you can get an idea of what the video will actually look like when created. With your feedback on these scenes, we refine the look and style, finding what best suits your personality and branding.
We hold auditions to find the best voiceover talent to tell your story. We make sure the provided voiceover fits the message of your video, as well as your budget. After we choose our favourites from the auditions, we share them with you so that you can ultimately choose the actor you think works the best.
Once the style is approved and the voiceover talent is selected, we begin the full illustration and graphic design of all elements necessary to create each scene. We build a storyboard—complete with dialogue—so you can see exactly how the entire video will play out. At this point, your animated story fully moves from the conceptual to the visual.
Animation is the most time consuming part of the entire process, but also the most exciting and rewarding. Finally, all of the brainstorming, visualizing, and storyboarding begins to actually move and come to life in the rough cut of your video. This is the point of actual creation in the animation process, the part where it all starts to come together!
Once the rough cut is complete, we hand it off to you and your team to review for two rounds of edits. At this point, we make the final tweaks to the animation and ensure your message and branding are being conveyed just how you envisioned.
8. Sound Design
Sound design is the last—and most fun—step in the process. We add and layer a plethora of sound effects under the final video to accompany all moving elements on screen. Sound design really breathes life into the animation and provides the final touches to captivate your audience.
9. Final Delivery
We deliver the final video in a Web-ready format, along with a Hi-Res file as a backup for future use. If you stop by and see us, we’ll even throw in high fives and fist bumps at no additional cost.