If you’ve found your way to this blog post, then we’re guessing you’re one of two types of people: (1) a parent of one of the members of the Hippo crew (hi, mom!) or (2) someone who is wondering whether animated commercials and motion design can boost your brand name and bottom line.
If you’re of the latter faction and still on the fence when it comes to working with a commercial animation studio, take a look at our top five reasons why animation rocks and should be the next tool you add to your digital marketing arsenal.
1. With commercial animation, the sky is the limit.
Much like The Matrix, animation is not bound by the limits and laws of reality. Just about anything you can conceive can be animated to highlight the spirit of your brand and communicate your specific message. If you can imagine it, we can build it. Need to simulate a behind the scenes process or hypothetical situation? No problem. Need an illustration of an abstract concept? We gotcha covered. Need a chicken riding a unicorn? We can do that too (and have…check out our FAQ page!). We can even layer animation over live action to blend realities. Animation opens an otherwise inaccessible world of inventive and original ways to convey your content.
2. Video viewing has reached an all-time high.
With the considerable buzz surrounding video marketing, it’s easy to think it’s just the latest in a long line of inflated advertising strategies. However, the buzz is real and for good reason. Video is far more exciting and engaging than any other digital content currently produced. And with our ever-shortening attention spans—we’re lookin’ at you, smart phones—viewers want video content to be concise, visually stunning and unique. Animation is the perfect way to achieve this! Animated commercials can be magical or matter-of-fact, humorous or heartwarming, realistic or really weird—the options are truly endless.
With a message and look custom-tailored to your business and brand objectives, animation can captivate your target audience and help you stand out from the crowd.
3. Animation is a multi-use tool.
Animation ads are quickly becoming the go-to marketing strategy for social media and email campaigns. Animated content is naturally engaging. This makes it the perfect method for delivering a lot of information in a very short period of time. GIFs grab the attention of viewers and potential clients as they scroll through their social media feeds and filter through the emails in their inboxes. A commercial animated video becomes a multi-purpose powerhouse when broken into smaller social media friendly animations. Logo animations demonstrate your company’s personality while simultaneously increasing brand awareness. Any digital assets—big or small—can benefit greatly from unique animation.
4. Commercial animation work is done in-house, which allows for greater control and versatility.
With animated commercials, you have much more control over the final product in the short term and well into the future. Unlike live action, there’s no lengthy audition process, actors to hire, or lines to memorize. Plus, there’s no need to do the whole thing over again if a shoot doesn’t turn out like you’d hoped. Animators can modify every scene, tweaking even the most minute details to get the video just right (seriously, even Goldilocks would be impressed with the precision). And, if in a year from now you have a new product or brand updates and decide you need to change something, you can do just that. No need to start from scratch.
5. Animated commercials allow you to present and test a concept before manufacturing.
Even if your product or service has yet to be created, a great animator can bring it to life. With animation, you can test your ideas to gauge audience interest (think Kickstarter, Facebook, etc.), estimate market performance, and start selling pre-orders before you transition to the manufacturing phase. We live in an amazing time where we no longer need to blindly invest money to bring our ideas to life without knowing if they will resonate with the right audience. Animated commercials allow you to enhance your market research by thoroughly testing your concept before launch.
Animation is not just for Disney anymore. It is an essential tool in the ever-changing world of digital marketing and advertising. If you’re ready to take the leap, we’d love to work with you to create engaging content to tell your story. If you’re unconvinced by our top five reasons and need five (or ten) more. Or, if you have any other questions, please reach out so we can help you learn more about the wonderful world of animation.